New Sort of Pricing Scheme?

New Sort of Pricing Scheme?
Image by The Rocketeer
Plus 10% at the register? What could possibly be the idea behind this kind of pricing scheme, preying on the idiot shopper?

10 thoughts on “New Sort of Pricing Scheme?

  1. I tracked down the manager and asked him about these signs that I saw all over the store with the upcharge notice. He explained the store philosophy was to show the wholesale cost of the product and explained the 10% was their markup, which is much lower than most stores mark up their prices. It’s supposed to make the shopper feel good about only paying 10% more than wholesale rather than upwards of 30% which is the norm of regular supermarkets. It didn’t make shopping on a budget any easier for me to mentally calculate as I went around the store, however.

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